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The Traffic Insights Dashboard shows you where your visitors are coming from.
But what if you could also tell which specific links, ads, or emails brought them in?
That’s what UTMs do. UTMs are tiny tags you add to your links that tell GA4 exactly where a click came from — so instead of just seeing “social” or “email,” you’ll know if it was your Instagram bio link, Facebook ad, or weekly newsletter that actually worked.
With the Tag Your Traffic System, you’ll set up clean, consistent tracking from the start, so you can connect the dots between your marketing and your results.
This toolkit includes:
But what if you could also tell which specific links, ads, or emails brought them in?
That’s what UTMs do. UTMs are tiny tags you add to your links that tell GA4 exactly where a click came from — so instead of just seeing “social” or “email,” you’ll know if it was your Instagram bio link, Facebook ad, or weekly newsletter that actually worked.
With the Tag Your Traffic System, you’ll set up clean, consistent tracking from the start, so you can connect the dots between your marketing and your results.
This toolkit includes:
- UTM Tracking Strategy + Planning Worksheet – get clear on what’s worth tracking
- UTM Builder Tool – create perfectly formatted links in seconds
- Best Practices Guide by Platform – learn exactly how to tag links in emails, ads, and social posts
- Step-by-Step Setup Videos – connect GA4 so your tracking is accurate from day one
